Service 01

Marketing & Digital Strategy

Marketing, analytical marketing, digital engineering, SEO, analytics and business-process automation for B2B and B2C projects.

Discuss the strategy

We build not isolated advertising actions, but a single technical and analytical ecosystem for the business.

Approach

Communication channels + data + user experience

We connect digital marketing, business analysis, technical infrastructure and user experience into one manageable system.

A team of experienced marketers and marketing analysts with strong expertise in promoting and analyzing B2B and B2C projects.

We specialize in an integrated approach to digital marketing and business analysis: communication channels, data and user experience work as one growth system.

We do not just bring traffic. We build the technical and analytical ecosystem of the business.

Our experience allows us to combine development, promotion, CRM marketing and end-to-end analytics into one working mechanism.

Analytics and visualization tools

We work with data, CRM and advertising infrastructure

We use analytics, data visualization, SEO analysis, CRM, telephony and marketing reporting tools.

Yandex Metrica Yandex Direct reports Roistat Calltouch Yandex DataLens Bitrix24 MacroCRM Mango call tracking SimilarWeb Serpstat Yandex Wordstat PR-CY Google Analytics UIS / CoMagic Mango Office

Key skills

Strategy, funnels, KPI, forecasts and automation

We build promotion on a data foundation: from positioning and funnels to reporting, dashboards and predictive models.

01

Marketing strategies

Development and implementation of marketing strategies based on differentiation and positioning - a clear separation from competitors.

02

Sales funnels

Development of sales funnels using automation tools: AI agents, chatbots and communication scenarios.

03

Metrics and KPI

Marketing metrics and KPI analysis, control of channel performance, landing pages, bundles and lead quality.

04

Predictive models

Predictive models and promotion scenarios: what to scale, what to test and where budgets are being lost.

05

Budget optimization

Marketing budget optimization based on data: we redirect resources to the channels that produce results.

06

Dashboards and reporting

Reporting and dashboard automation: we gather data into a clear control system for marketing and sales.

01

Technical SEO and development

Technical SEO, deep technical audits, Schema.org markup and correction of errors of any complexity.
CMS & Code: professional work with Tilda, custom code, WordPress and 1C-Bitrix.
Infrastructure: Ubuntu server administration experience, PostgreSQL database setup and work with secure protocols.

02

Analytics and CRM - sales management

End-to-end analytics: tracking the client journey from click to deal.
Work with Yandex Metrica: complex goals, segmentation, reporting and traffic quality control.
Google Analytics, CRM, call tracking, and connection of advertising channels, calls, forms and deals.
Bitrix24: system administration, funnel setup, process automation and database control.
IP telephony: integration and setup of UIS / CoMagic and Mango Office, connecting telephony with CRM to control lead quality.

03

Content and LSI copywriting

Expert content: texts without filler and keyword stuffing, with strong technical quality indicators.
Work with text-quality parameters: Turgenev, Glavred and other evaluation tools.
Niche expertise: deep technical texts for complex markets - manufacturing, medicine and expert B2B/B2C niches.

04

Automation and AI solutions

Implementation of chatbots, voice assistants and interactive calculators to increase conversion.
Automation of first contact, lead qualification and request routing.
AI agents and communication scenarios that help the sales team process incoming demand faster.

Start with diagnostics

We will show where marketing, the website and analytics are not working together

We will analyze the current situation, find weak points in strategy, SEO, analytics, CRM, content and automation, and then propose a clear action plan for your medical, beauty, B2B or B2C project.

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