Service 05

PR & Influence Marketing

Doctor bloggers, experts, media, UGC marketing, ambassadors, press releases, interviews, influencer verification, media visibility and brand or expert awareness.

Discuss the PR strategy

We create a controlled publicity system: expertise, media visibility, trust, reach, UTM, promo codes and placement-performance control.

Approach

Publicity should strengthen trust, not just generate reach

We connect PR, influence marketing, expert content, UGC, media, SERM, crisis communications and ambassadors into one awareness-growth system for a brand or expert.

PR & Influence Marketing is needed when a brand must not only be noticed, but become recognizable, authoritative and trusted. This is especially important for medical, beauty, expert and professional niches where credibility, ad labeling and medical review of materials matter.

We build a media strategy so every placement, interview, expert comment or integration works for positioning, reputation and later sales.

Influence marketing is not random blogger selection. We analyze specialization, geography, reach, ER, comment tone, content quality, fake activity, scandals, competitor overlap and expected placement effect.

As a result, the brand receives not isolated publications, but a manageable system: media, experts, ambassadors, UGC content, a content factory, reputation platforms and public proof work together.

Channels and tools

Media, experts, bloggers, ambassadors and UGC content

We select publicity channels for the project's goals: from expert publications and interviews to integrations with doctor bloggers and UGC mechanics.

Doctor bloggers Experts Key experts Micro-influencers Patient blogs Media Journalist contact database UGC marketing Content factory Ambassadors Press releases Interviews Idea pitching Expert comments Expert articles Patient cases Native integrations Streams Q&A Webinars Science-pop videos Partner publications Media hooks PR strategy Influence selection Placement control Brand Analytics Mediology UTM / promo codes Crisis PR Internal PR Reach analytics Reputation effect

What the service includes

From PR strategy to placement-performance control

We take on the full cycle: strategy, platform selection and verification, material preparation, legal and medical review, communication, publications, result control and analytics.

01

PR strategy

We define publicity goals, key messages, media hooks, target audiences, platforms and presence format.

02

Blogger and expert selection

We search for and verify doctor bloggers, experts, ambassadors and opinion leaders by specialization, geography, reach, ER, audience and reputation.

03

Media and publications

We maintain a journalist database, pitch ideas, prepare press releases, expert comments, interviews, articles and materials for industry, business and lifestyle platforms.

04

UGC and ambassadors

We create mechanics for user-generated content, recommendations, reviews, content factory and ambassador integrations.

05

Media visibility and awareness

We strengthen the public image of the brand or expert through regular mentions, expert proof and news hooks.

06

Performance control

We evaluate reach, engagement, tone, audience quality, reactions, UTM, promo codes, Cost per Engagement, Cost per Lead and the contribution of placements to awareness.

07

Legal support

We define content rights, ad labeling, responsibility for accuracy and review of materials by the brand's lawyer and medical expert.

08

SERM and crisis response

We monitor mentions, prepare crisis scenarios, track Brand Analytics and Mediology, work with negative mentions and rapid responses.

01

PR and media relations

Development of PR strategy, message map and media hooks.
Preparation of press releases, expert comments, interviews and publications.
Selection of relevant media, industry platforms, business and lifestyle outlets.
Maintaining a journalist contact database, pitching ideas and organizing interviews with doctors or brand experts.
Communication with platforms, material approval and publication-release control.
Preparation of expert articles, media comments and press releases about new research, products and partnerships.

02

Influence marketing

Selection of doctor bloggers, experts, opinion leaders and ambassadors for the project's goals.
Segmentation: key experts for image, micro-influencers for lead generation, patient blogs for trust.
Analysis of audience, geography, reach, ER, comment tone, content quality, reputation and placement risks.
Checks for fake activity, scandals, competitor overlap and mismatch with brand values.
Development of integration mechanics: reviews, streams, Q&A, expert recommendations, ambassadorship, webinars and science-popular videos.
Control of publications, correctness of presentation, visuals, meanings and alignment with brand positioning.

03

UGC and ambassadors

Creation of a system of user-generated content, reviews, recommendations and public proof.
Formation of UGC marketing and a content factory for regular brand appearance in partner and audience content.
Development of ambassador programs and scenarios for regular brand presence in partner content.
Preparation of briefs, meanings, visual guidelines and formats for UGC materials.
Patient cases are prepared only with consent, anonymization and correct medical presentation.
Formation of live trust through real recommendations, faces, stories and usage experience.

04

Legal and medical review

Contracts with a clear description of content rights, responsibilities and material-use terms.
Checking factual accuracy, ad labeling and legal requirements.
Approval of materials with the brand's lawyer and medical expert.
Preparation of briefs, scenario approval, publication control and link or promo-code tracking.

05

Result control

Tracking publication releases, reach, engagement, reactions and audience quality.
Evaluation by promo codes, UTM, comment tone, Cost per Engagement and Cost per Lead.
Mention monitoring through Brand Analytics, Mediology and manual checks of key platforms.
Evaluation of media effect: growth of awareness, expertise, trust and public visibility.
Citation index, tone, share of voice in mentions and number of publications.
Comparison of placements by effectiveness and adjustment of the PR / Influence strategy.
Preparation of reports on placements, channels, results and further recommendations.

06

SERM, crisis response and internal PR

Monitoring mentions, working with negativity, replies, refutations and legal removal of false information.
Crisis plan: who speaks, how to comment on sensitive topics and how to approve responses quickly.
Support for industry events: conferences, speakers, stands, press lunches and media coverage.
Internal PR: communicating brand achievements through corporate channels, Telegram or an intranet.

Start with a publicity map

We will show where the brand lacks media visibility and trust

We will analyze the current public image, mentions, social media, media outlets, bloggers, UTM, promo codes, Brand Analytics, Mediology, expert trust points and opportunities to grow awareness. After the analysis we will propose a PR & Influence strategy for your brand, clinic, product or expert.

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