Service 04

SMM & SERM

Comprehensive social media creation and management, design and visual system, video and AI production, SERM, reputation work, reviews, KPI and search results.

Discuss promotion

We build brand presence so that social media, reviews, reputation and search results work for trust and sales.

Approach

Social media and reputation should work as one trust system

We connect content, visuals, expertise, reviews, search results, KPI, processes and audience communication into one manageable reputation system.

SMM is not just beautiful posts. For medical, beauty, expert and B2B/B2C projects, social media becomes part of the trust funnel: people see expertise, style, results, values and a clear path to contact.

We create a content system where visuals, copy, video, storytelling, narratives, categories and regular touchpoints help the brand become recognizable, clear and convincing.

SERM is responsible for what people see about the brand outside social media: reviews, company cards, search results, mentions, negative content, expert platforms and the overall impression before the first contact.

We work not only with publications, but also with the reputation contour: we track trust points, strengthen positive signals, analyze competitors and close weak points in the public image of the company or expert.

Platforms and tools

Social media, reviews, cards, video and analytics

We use channels and tools that help manage content, visuals, reputation, reviews and the quality of public presence.

VK Telegram YouTube Shorts Brand Analytics SMM posting platforms Dzen Rutube TenChat 2GIS Yandex Maps Google Business ProDoctors NaPopravku Otzovik IRecommend Yell Canva / Figma AI visuals AI tools Video production Content analytics KPI / reach / leads

What the service includes

From content strategy to reputation management

We create a system where social media, visuals, video, AI production, reviews, KPI, narratives and search results support each other and build trust in the brand.

01

SMM strategy

We define goals, audience, positioning, content categories, tone of voice, content formats, KPI and the role of social media in the overall funnel.

02

Content plan and management

We plan and manage publications, expert materials, warm-up content, storytelling, narratives, recurring categories and audience communication.

03

Design and visuals

We create a visual system: post layouts, covers, banners, cards, presentation materials and a unified brand style.

04

Video and AI production

We develop scripts, organize shoots and editing, create short video formats, AI visuals, expert videos, clips and materials to increase engagement.

05

SERM and reviews

We work with reviews, company cards, platforms, negative mentions, ratings, search results and reputation trust points.

06

Analytics and reporting

We track reach, engagement, leads, audience growth, content quality, reputation signals and communication effectiveness.

07

Processes and control

We build transparent workflows: task assignment, deadlines, approvals, feedback and regular content adjustment.

08

Medical specifics

We take into account advertising restrictions, paid integrations, labeling, review work, medical ethics and public communication requirements.

01

Comprehensive social media management

Audit of the current social media presence of the brand or expert.
Development of content strategy, rubricator and visual logic.
Creation of publications, expert posts, warm-up content, stories, narratives, short formats and semantic series.
Packaging expertise through clear language, visuals and regular communication.
Translation of business goals into KPI: reach, engagement, leads and communication quality.

02

Design, visuals and video

Development of the brand's visual system for social media and reputation platforms.
Creation of covers, cards, banners, presentation materials and visual series.
Video and AI production: scripts, shoots, editing, short videos, clips, expert formats, AI visuals and adaptation for platforms.
Maintaining a unified premium brand image across all touchpoints.
Creative feedback on materials: visual awareness, taste, visual integrity and brand fit.

03

SERM and reputation

Analysis of search results for a brand, doctor, clinic, product or expert project.
Work with reviews, ratings, company cards and niche platforms.
Detection of negative mentions, weak reputation points and areas that reduce trust before contact.
Formation of positive signals: reviews, expert materials, mentions, cards and public proof.
Reputation analysis of competitors and search results to understand risks, audience expectations and brand-strengthening points.

04

Performance control

Tracking subscriber dynamics, engagement, reactions and content quality.
Work with Brand Analytics, SMM posting platforms, AI tools and content analytics.
Monitoring reviews, ratings, cards, search results and reputation changes.
Preparation of reports on completed work, visibility growth and public image improvements.
Strategy adjustment based on data, audience reaction and the reputation picture.

Start with a presence audit

We will show where social media and reputation lose trust

We will analyze your social media, visuals, content, reviews, company cards, search results, KPI, processes and reputation touchpoints. After the analysis you will receive a clear improvement map for SMM, SERM and the public image of the brand.

Book a consultation View cases